LGBTQ+ Influencers & Content Marketing
Destinations - reach undiscovered niche markets within the LGBTQ+ travel community such as cycling, hiking, board gaming and so much more.
Unlock an amazing array of user-generated content relevant to your destination
Content marketing ad content that is, by design, as authentic as it gets
How does it all work?
NOTE: this program is launching as of May 1, 2025. No destination campaigns are a part of this program yet
Influencers & content creators: submit links to video content you have already created that depicts the style, average length of content, and direction you would go when creating content for this campaign. This content can be for our client's destination or any other destination where we can get a sense of your work. We will analyze and consider making you an offer for content creation ranging from $250 to $1,000, depending on your content quality and how well it aligns with our client's brand. Content will be licensed by you to our client for unlimited use. Offer range includes whether you will also promote this content via your social media channels, and how large and engaged your social media channels are. Additional funds are available on a case-by-case basis if 1) you're able to promote this content as advertising/boosted content via your channels, or 2) your social media follower count and engagement far exceed the average in your industry.
Note: we are also open to licensing content you may have already created for this destination. We welcome your submissions with this content as well.
Destinations: you will typically have a very specific marketing plan already in place, focusing on what niche markets within the LGBTQ+ community you'd like to advertise to. These may include foodies paired with restaurants and food festivals, travel influencers and content creators paired with hotels, museums, restaurants, events, etc. Working with us, you'll have content made available that is both focused on your marketing plan's target audiences, as well as outside many of the specific niche markets you may have planned for. This opens you up to reaching targeted LGBTQ+ audiences that you may not have even considered, allowing you to make marketing decisions based upon currently available user-generated content that speaks to these niche markets. Perhaps these are undiscovered opportunities! Perhaps you'll also be exposed to niche influencers & content creators you hadn't yet discovered!
How does it work from an influencer/content creators point of view? Our client destinations will evaluate your submissions and make you an offer, based on the criteria above. You will then post your 1st draft video on one of the primary video social media platforms, including TikTok, Instagram and YouTube Shorts, and send us the URL of this content for evaluation. Most content will be accepted in this 1st draft, as long as it stays aligned with the style and direction you initially proposed. On rare occasion, an edit may be requested. Upon acceptance, you will be paid the agreed upon amount and will submit video to us via a large file transfer service, such as WeTransfer or DropBox, the original MP4 or MOV video file. Our client can then have unlimited use of this content for their advertising and marketing campaigns, in perpetuity.
Note: we may request that you include the client's logo in the video as well.
Where do we come in? Our job is to help our client destinations find and develop unique content they can use in their upcoming marketing & advertising campaigns. We will promote our client's content search campaign via our social media channels, as well as directly to our roster of pre-approved LGBTQ+ influencers and content creators. Campaigns will be a minimum of $10,000, which includes the budget for paying the influencers & content creators, as well as our fees for managing these campaigns.
In addition, we will develop optional marketing campaigns for our destination clients that pairs them up with some of the LGBTQ+ niche media in our #ILoveGay Content Marketing Ad Network, allowing for our clients to further tap into our high-quality LGBTQ+ media and marketing partners.
Sample Video: LGBTQ+ Cycling in Pennsylvania
Was the world of cycling on your target niche market radar when reaching the LGBTQ+ traveler? Probably not. But it, like so many other niche markets within the LGBTQ+ community, is quite sizeable. Speaking to this market directly with user-generated content that was developed specifically for the world of LGBTQ+ cycling, opens your destination up to LGBTQ+ travelers you may not be reaching within your current marketing plan. Using this content as advertising, targeting an LGBTQ+ audience that has shown an interest in cycling, residing in your target feeder markets, while simultaneously having shown an interest in traveling to YOUR destination opens up completely new markets to your destination in the world of LGBTQ+ travel.
|
|
Why LGBTQ Cyclists Are Taking Over Pennsylvania's Hidden Trails?
When you think of LGBTQ+ travel in Pennsylvania, your thoughts probably go towards gay & lesbian bar life in Philadelphia or Pittsburgh, or perhaps Pride Festivals. But there's a whole lot more diversity within LGBTQ+ travel than meets the eye... one case in point. Cycling! There are amazing cycling trails all throughout the state, including a Pittsburgh to DC trail along old canals, and the D&L Trail in Pennsylvania's eastern side, including paths that wind their way all the way down to Philly. 
LGBTQ+ cyclists have been taking in the wonders and beauty of these backroad trails for years now, coming from all throughout the eastern seaboard. As a matter of fact, a few have been recently training here in Pennsylvania for the upcoming AIDS LifeCycle Ride coming to California in June.
|
Think about all of the other LGBTQ+ markets you may be missing, including theatre, film, music, individual sports (rugby, swimming, softball), gamers and niche events (bears, circuit parties & Pride). Within travel, there are hikers, backpackers, cruise travelers, adventure travelers and so much more. We can help you reach these markets, while providing you both LGBTQ+ influencer & content creator partners, as well as high-quality, unique content thus far not readily available to you and your marketing and advertising campaigns.
Looking to be a part of this LGBTQ+ Influencers & Content Marketing program? Contact us here to get started.
