We'll be featuring a variety of blog posts and articles related to LGBTQ+ business topics and the world of new media (YouTube, podcasts, blogs and more).
We'll also be featuring blog posts and articles related to some of the latest in cutting-edge LGBTQ+ social media topics, including Facebook, Twitter, Instagram and LinkedIn.
With our #ILoveGay network now reaching over 1,000,000+ followers and growing fast, our strength in reaching a targeted LGBTQ+ audience anywhere in the world just reached a new height.
With our #ILoveGay network now reaching over 1,000,000+ followers and growing, our strength in the European market allows us to offer our clients unprecedented reach into targeting LGBTQ+ consumers across the European continent. The power of social media advertising is in our opportunity to reach 2nd degree contacts, a version of "friends of friends". Meaning that if a single social media profile has 5,000 followers, we can target and reach their followers as well. If they average 1,000 followers each, that is a potential audience of 5,000,000. Layering on additional targeting, such as reaching an LGBTQ+ audience interested in sports, travel, theatre, movies and more allows for a strong audience size our clients can get their message in front of at a fraction of the cost of traditional targeted advertising to reach this niche LGBTQ+ community online.
At Pink Media, we can confirm that this is indeed the case! Based on our growing client base with dedicated marketing budgets for Twitter, we've decided to emphasize the social network even more by using the full force of our ##ILoveGay network with its 200+ Twitter profiles. We can now reach over a million followers and it's growing rapidly! Join us and we can market your organization on Twitter, reaching our vast locally-engaged audiences that span the globe.
The real question is "where does an LGBTQ+ media company or agency fit within this new environment?" The answer is content creation and the subsequent targeted distribution of that content.
We often get asked how to begin when it comes to starting a new business in the world of social media. The following is a recap of some of the advice we've been giving over the past few years. Following this will allow you to build your business brand on social media at no cost in terms of advertising dollars spent. It's all about organic reach here.
In today's episode, Matt Skallerud chats a bit about the history of the ad units companies large and small have been using over the past 30 years, starting with print ads, migrating towards banner ads and e-mail campaigns, and finally working with influencers in the 2010s. In today's advertising environment, content has truly become king... content in the form of video, photos and editorial, created by influencers, journalists, content creators and more, help a company reach their target demographic through the power of storytelling and the continued growth of targeted audiences on all platforms, including connected TVs, mobile apps, social media and more.
Happy October, Halloween and Fall... for those going to Milan for the upcoming IGLTA Convention, I look forward to seeing you all there. For those I'm speaking to here online, thanks for tuning in... as we enter 2023, our singular focus has evolved from simply hyper-targeting your exact LGBTQ+ demographic online, to keeping that targeting and your message alive and in front of these consumers 27/7, 365 days per year. We're employing a variety of strategies to make this happen for our clients today, and we'd love to explore the opportunity to work with you as well!
Social Media success is a team effort... understanding which social media platforms are more individual-focused versus a group or team effort in collaboration, engagement and team success can help set the foundation of your social media and digital outreach strategy.
Join us at the GNetwork360 conference in Madrid, as we chat with Giuseppe Giulio of Gay.it, Auston Matta of IGLTA & TwoBadTourists.com and Gabriel de la Cruz Soler from Out & Equal, as we hear from this European and Latin American perspective where they see LGBTQ+ business & tourism going in 2023. #GNetwork360 #G360Mad
Video has become one of the most important content elements in marketing a company today. There are a WIDE variety of video content styles to choose from, ranging from educational to entertainment, and all points in between. Assuming you've created your video strategy and content, I'll show you how we maximize our video's impact and reach online.
In order for media companies to survive in this decade, they need to modify their business model to realize that the "distribution" side of their business has become an ever evolving, ever growing pillar in their business landscape. Sometimes a story has over 100 different online locations where it is being spread. How content is distributed, both by the media companies' social media platforms and by online individuals and influencers sharing that content, is fast becoming the dominant part of a media company's content outreach mix.
During this presentation, we will explore different ways destination organizations keep their communities and residents in front of LGBTQ+ travelers year-round. We'll walk through the basics including targeted LGBTQ+ advertising and monitoring conversations specific to your region, as well as discuss how to engage with relevant user-generated content, bringing your destination organization into these LGBTQ+ conversations. We'll also highlight some of the various niche groups within the LGBTQ+ travel community that can be reached, including the circuit party crowd, parents, sports fans and more.
It's this new marketing environment, especially as it pertains to social media, that we are focusing on. Press releases should now be split into two components: the press release itself, and the press release posted on the PR company's website in the form of an article. This article must have links, photos, and videos embedded into this article so that it captures the attention of the reader. To further guarantee that LGBTQ+ media pick up the story, there should be additional links to high-resolution photos, as well direct links to videos that can easily be embedded on other sites.
Spotify has recently announced an upgrade to its podcasts, now allowing for video podcasts to be included as well. With Spotify's amazing reach, we're happy to announce that our #ILoveGay Today show's videos have a new home on Spotify, as well as being available on YouTube and Facebook, with smaller clips being displayed on Twitter, Instagram and LinkedIn.
Our team doesn't just "boost a post" to your Facebook page's followers... we take it several steps further and create an audience that is specific to your target LGBTQ+ demographic. The example shown here is targeting LGBTQ+ travelers who live in New York and have shown an interest in travel to Spain. Including other platforms such as mobile apps, banner ads and video, we can drill down even further, reaching specifically adventure travelers, cruise travelers, first class airline travelers, etc.
There are a myriad of communities within the millions of LGBTQ+ people online, ranging from theatre lovers, sports fans, auto enthusiasts, movie lovers and more. One of the strongest is the BEAR community. Not only do we have a strong online presence with our #ILoveGay network on Twitter... we also work closely with some of the strongest LGBTQ+ media focusing specifically on the BEAR community.
The Health & Wellness category has become one of our top performers in 2022. We specialize in working with clients to develop their online LGBTQ+ targeted marketing strategy. This often includes mobile app targeting, video placements and targeted social media outreach, which resonates extremely well with health and wellness organizations. Our company has been in the LGBTQ+ online advertising marketplace for 27+ years now, and we'd like to put that experience to use for your organization as well.
Introducing our most popular LGBTQ+ advertising & marketing offerings in 2022, as businesses ranging from destinations to film, from music to health... begin LGBTQ+ outreach again, being creative with less $$$ to spend by focusing more carefully on their exact LGBTQ+ demographic.
Join Auston Matta, Marketing Manager of IGLTA, and Matt Skallerud, President of Pink Media, as we discuss the value of the LGBTQ+ traveler as we enter 2022, along with some marketing strategies and techniques to reach this demographic. IGLTA has recently completed an LGBTQ+ consumer travel survey, of which we'll be sharing some of the results.
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LGBTQ+ Advertising, Marketing, Social Media & PR for 2022
Cinema Diverse LGBTQ+ Film Festival
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September 2021 Was All About LGBTQ+ Travel
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See you in Atlanta for the IGLTA Convention
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#ILoveGay Views LGBTQ+ Bars short film accepted into Palm Spring's
Cinema Diverse LGBTQ+ Film Festival
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Tip of the Day: Post Your Press Release On Your Site or Blog
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Introducing #ILoveGay Iowa... part of the #ILoveGay Network
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Are you practicing "Socialist Media"?
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LGBTQ+ PopOn: Travel & Tourism in 2021
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LGBTQ+ PopOn: Podcasting
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NY Times Article on Atlanta as the New Influencer Capital of America
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Launching a Film/TV Series on Social Media in 2021
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LGBTQ+ PopOn - Virtual Marketing Advisory Group
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LGBTQ+ Connected TV Advertising
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LGBTQ Tourism Marketing Summary 2019
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Client Summary: Disney Music Group's Out Artist Morgxn
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LGBTQ Week NYC 2019
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Our Pink Media Partner: Brkthru Digital
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LGBTQ Media - Power, Performance & Perception
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Malta LGBT+ Tourism Conference 2018
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Some Pink Media Excerpts from our Brand | Pride Interview
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Our Pink Media Interview in BEQ Magazine
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Comcast Flexes Its Integrated Marketing Muscles for San Franscisco Pride
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T-Mobile goes all out for Pride
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