Pink Media - Meta's Launch of Threads
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Let's talk about Threads. But first, some context... we all know what Stories are, but remember back when they were just Snaps? Then the Snaps technology was "borrowed" by all of the major social media platforms and became Stories. The same thing happened with Reels... once upon a time they were just TikToks. Now they are Shorts and Reels.
Now we have Threads, which takes the monopoly of the Twitter world and opens it up to a whole new set of engaged voices... 100M and growing in just a matter of days. But Threads wasn't integrated into one of the current social media platforms... it has its own app, and with the amazing growth it has seen, I think we're seeing just a glimmer, just a peek of what is to come as the power of this new Threads/Tweets environment comes into its own.
Now at the end of the day, they're all just touch points for your brand, your message and your story to get in front of your targeted LGBTQ+ audience.
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